The excitement of shopping for a new car often comes with the second-guessing of prices, but we’ve got a saving grace for you—Cars.ca’s Confidence Price Badging. It’s the perfect new-age tool that makes the whole car-buying process feel less stressful and a whole lot smarter. With just a glance, it shows you whether the price on a vehicle is fair, competitive, or an absolute can’t-miss deal. It effortlessly takes the edge off those last-minute panics, second thoughts, and lingering doubts by offering the best deals, backed by years of insightful data. This system helps you focus on what really matters: finding the right car for you! So, let me break down what each badge means so you can shop for your dream vehicle with confidence on Cars.ca.
Shopping can feel like a high-stakes gamble. Moreover, the constant thoughts of “Should I wait?”, “Am I overpaying?”, and “Is it a great deal?” make it even more overwhelming. That’s exactly where Cars.ca Price Badging comes into play—making the whole process easier by helping you spot a solid deal fast. How? Take a look at our exclusive badges:
On Cars.ca, all listings with a Comparable Price are well-priced based on local inventory, our market forecasts, and historical pricing. The badge indicates that you’re getting a deal that’s reasonably priced, though there might be slightly better deals if you’re willing to keep looking.
If any vehicle on our site with a Competitive Price badge has caught your eye, you should not wait too long to secure that deal, as it is priced lower than most similar listings in your area.
Our Can’t Miss Price is especially given to true standouts! Having this price badge means the vehicle is priced lower than the vast majority of comparable cars on the market. It also indicates that the dealership is going the extra mile to bring you more savings, which means the listing won’t be on the market for long. If you’ve spotted one that makes the perfect fit for you, I’d say make the move now before it’s too late!
Our Confidence Badging System is not just a few labels on some vehicle listings. It’s backed by over 20 years of real-world automotive data, vehicle demand in every area, market trends across the country, and pricing history. Our team of experts has done the heavy lifting to find the right deals and place the right badges on them so that you can spot the best deal at the best price. Plus, we only feature listings from verified dealerships, ensuring the information you get is relevant, accurate, unbiased, and up-to-date.
But not every car gets a Cars Confidence badge. Here’s why:
A missing price badge doesn’t necessarily mean the listing is a bad deal, but you may need to dig deeper to gather more information on the vehicle’s health and condition before making a purchase.
If you don’t know this already, Cars.ca is a Canadian, ad-free auto marketplace featuring an excellent selection of new and used vehicle listings—brought to you exclusively by dealerships from every corner of the country. And if you’re ready to shop for your next car with confidence, keep an eye out for the Cars Confidence Price badging while browsing Cars.ca—taking the guesswork out of getting a great deal!