How Maserati Provides The Best in Italian Luxury
Watches, cologne, cars. Luxury can come in many different forms and many different levels of true quality. What you can be sure of is that when you hear the words “Italian luxury” in the automotive world, Maserati is sure to be what your mind immediately jumps to. For good reason, but why and how has Maserati cultivated this iconic legacy of Italian luxury, from their humble beginning to their luxury status in today’s world that holds this premium elegance in even higher esteem? I love diving into the history of vehicles, so let’s take a look at how some of Maserati’s luxurious origins started, and how it exists today.
Maserati’s Luxurious Origins: the GranTurismo
The GranTurismo is the prime example of Maserati’s Italian luxury, presenting what truly makes a Maserati a Maserati, right from the beginning, with sport performance and unmatched elegance. The first GranTurismo, the A6 1500, debuted in 1947, already set to be an icon thanks to the styling of renowned Italian style leader Pininfarina. Beyond mechanical features that pushed the boundary for sport power at the time, the luxury touches were very well present right off the bat. This is especially true of the interior, met with fine-touch detailing across the instrument panels, as leather upholstery. Famous now is the Maserati trident logo for a measure of luxury, and here it was ever-present across components like the brake pedals and clutch. An enduring legend, yet the GranTurismo is still available for you now, today!
Maserati’s Special Luxury: the MC20
Let’s take a look at a different side of Maserati luxury, here in the form of dynamic sport performers, with something you’d see out on the racetrack. A racetrack car you might not directly view as “luxurious,” but with Maserati, it demands to be the case. The MC20 is a super sports car spyder that takes all Maserati has learned in the performance and luxury realms and melds them into something that truly seems out of this world. The luxury in the MC20 is not just for luxury’s sake, it actually has a motive behind it. The entire interior is built around the driver, with a heavy theme of carbon fibre, bringing forth that racing spirit and sleek look. For your comfort is the best in Alcantara leather, while for your ears is the crisp Sonus faber premium audio system. Sculpted from inside and out, I, again, left the best for last, the MC20 is available now in Maserati’s modern lineup for the everyday driver.
How Maserati Luxury Exists Today, Inside & Out
What does Italian luxury look like today for Maserati? Let’s take the Grecale as an example and use it to showcase many of the modern luxury features found in a Maserati today. Legends in this whole luxury segment, Maserati learned a thing or two over the years, and their “luxury” now, while rooted in the same sentiments, is different from their “luxury” in the past. That’s because Maserati now has the benefit of working off decades of history and change, perfecting a vision that ensures each piece of luxury in the vehicle actually means something. Whether that be the mechanical clock in the dashboard that speaks to classic luxury, or the heated and ventilated seats made from the best in Italian leather. Maserati, of course, speaks to the digital age and its luxurious touches, with large central touchscreens, Sonus faber sound coming out of laser-cut grille speakers and more. Still, true luxury in a Maserati is when style, comfort, performance and elegance all meet together.
Find Your Next Maserati at Cars.ca
No, Maserati vehicles aren’t just something you see in a James Bond movie, and that you have to just dream about them, as there’s surely a Maserati dealership in the city you’re in now. To make it easier, our Cars.ca inventory allows you to find the closest Maserati inventory to your current location, and with some of the best deals online. Shop now for a Maserati on Cars.ca and experience how true Italian luxury was meant to be felt.
